25 years on and still going strong
Here’s some good news in these turbulent economic times: CBS celebrates its 25th anniversary this year! We’re proud to be able to say that our clients include some companies who have been with us from the start.
So what are the secrets of business longevity?
During the last quarter century, the nature of the way we all interact and do business has of course changed dramatically – and how companies manage change is one of the key factors in determining their long term success.
The staggering advances in technology have had perhaps the most impact on the pace and complexity of business interactions. It’s hard to remember how we all functioned before PCs and the internet put the world at our fingertips. Working practices have changed dramatically too, with more women in the workplace, an increasing trend towards part-time and flexible working, and the notion of a job for life just a distant memory.
In more recent years there has been an increased awareness in the business place of the importance of environmental and social responsibility and accountability. This has to be good for our world, our communities, our business and our staff morale, and CBS has embraced opportunities to ‘give back’ in our own local area with practical and financial support for a range of charitable and social projects.
But when it comes down to it, for service businesses such as our own, the thing that really makes the difference to business success and satisfaction is remembering that it’s all about relationships. People do business with people – and taking the time to understand your client’s requirements – to work sensitively as part of their team – is what really makes a difference.
Let me know your thoughts – would you turn the clock back if you could – or is business today better all round?